A brochure sells a destination. Gen Z is buying something a glossy photo of a beach can't capture: a story worth retelling, a feeling worth chasing, and proof they were somewhere before it got crowded. 93% of Gen Z say travel improves their mental wellbeing, with 90% returning from a trip feeling less anxious and more positive than when they left — travel, for this generation, isn't a category of purchase. It's closer to a wellness intervention, and no brochure copy built aro