About Us
We’re not your traditional agency.
We are two Hong Kong–born writers and content strategists – Jasmin Woolf and Faye Bradley – plus a curated pool of specialised freelancers we match to your brand.
No bloated teams. No unnecessary overhead. Just the right people on the right projects, delivering results. This model means you get senior-level thinking and hands-on execution on everything we produce.
Authentic, human-driven storytelling.
Most importantly, we offer authentic, human-driven storytelling – creating narratives that feel genuine, immersive, and emotionally resonant. Rather than simply showcasing the finished product, we spotlight the people, craftsmanship, and creative process behind your brand, helping audiences form a deeper and more meaningful connection with your story.
Meet The Team
Jasmin Woolf
Co-Founder
Jasmin Woolf is an experienced copywriter and communications professional. Since 2017, she has worked with international and local companies including Cathay Pacific, Asia’s 50 Best Restaurants, DHL, the Hong Kong Tourism Board and Wavemaker to build their brands in the Asia-Pacific region through effective communications and public relations. She is fluent in English, Cantonese and Mandarin.
Email me at jasmin@theblendedagency.co
Faye Bradley
Co-Founder
Faye Bradley has written for publications including Lonely Planet, The MICHELIN Guide, Business Insider, Variety, CNN Style, Business Traveller, Tatler Asia, SUITCASE, China Daily, Design Anthology, SCMP, Travel Weekly Asia, Time Out, Hong Kong Tourism Board, Travel + Leisure Southeast Asia. She is also the founder of CSP Times, a luxury lifestyle and travel publication, and co-founder of SUITS Travel, a corporate booking platform, and Paradigm Haus, a culture print magazine. She is also the editor and business development executive for Compare Retreats Magazine.