Paid content drives just 0.3% of AI citations. Earned media drives 84%. The case for PR has never been stronger—and the data proves it. Here's what marketing leaders need to know.

This week, Madison Square Garden isn't hosting a Knicks game or a concert. It's hosting a wedding — Taylor Swift and Travis Kelce's — and for a few days, it has become the epicentre of global attention. Law enforcement has confirmed the ceremony. Over 1,000 guests are expected. NYPD has assigned roughly 135 officers to manage the crowds. Amtrak police under Penn Station have been briefed. This isn't a celebrity wedding; it's a scheduled cultural event with its own security pe