A brochure sells a destination. Gen Z is buying something a glossy photo of a beach can't capture: a story worth retelling, a feeling worth chasing, and proof they were somewhere before it got crowded. 93% of Gen Z say travel improves their mental wellbeing, with 90% returning from a trip feeling less anxious and more positive than when they left — travel, for this generation, isn't a category of purchase. It's closer to a wellness intervention, and no brochure copy built aro

Every PR agency sounds promising in that first meeting. They'll mention their media connections. They'll say they can get you coverage. They'll often show you a couple of recognisable brand logos or a standout one-off placement. None of that tells you what your first 90 days will actually feel like. Selecting a PR partner in 2026 requires looking beyond the polished pitch. The following questions are designed to help you see past the presentation and into the operational real

Paid content drives just 0.3% of AI citations. Earned media drives 84%. The case for PR has never been stronger—and the data proves it. Here's what marketing leaders need to know.

This week, Madison Square Garden isn't hosting a Knicks game or a concert. It's hosting a wedding — Taylor Swift and Travis Kelce's — and for a few days, it has become the epicentre of global attention. Law enforcement has confirmed the ceremony. Over 1,000 guests are expected. NYPD has assigned roughly 135 officers to manage the crowds. Amtrak police under Penn Station have been briefed. This isn't a celebrity wedding; it's a scheduled cultural event with its own security pe